31 Days of Junk: Trader Joe’s Pumpkin Joe-Joe’s (#17)

Last October (2017), I made it a goal to drink 31 different beers—a new one each day—by the end of the month. Incredibly, I was successful in my attempt, which I dubbed #31FallBeers (look it up on any form of social media!) This year, I wanted to try something similar, but there were two important changes I needed to make. Firstly, I wanted to be able to expound more, so I decided against social media blurbs in favor of long-form posts on my site. Second: it needed to be much, much cheaper than drinking 31 different beers. The result? #31DaysOfJunk. Strap in and hold on tight, and please enjoy this month-long odyssey into the sugary, fatty belly of the autumnal beast.

I’m a chewy chocolate chip type of cookie guy more than anything, but offer me the right kind of sandwich cookie and I might indulge. Hit, Milano, E.L. Fudge. Basically anything with a nice chocolate filling squeezed between the two cookies. Those I will gladly accept.

While I’m not big on original Oreos, I am a sucker for their limited time/seasonal varieties they offer–even though I often think these variations still taste exactly like plain ol’ Oreos. (Well, the cookie portion does.) Just a few years ago, Oreo released a Pumpkin Spice flavor, which I found to be their most enjoyable–and least “Oreo-flavored”–release yet. Still, if you’re looking for a seasonal sandwich cookie, you don’t have many options (if any, really) other than Oreo.

Enter into the arena Trader Joe’s Pumpkin Joe-Joe’s, the seasonal sandwich cookie to beat all others.

Now here is a sandwich cookie that brings some nuance and flavor to the table. Not only is the filling pumpkin-flavored, but the cookie is as well, ensuring that you get the most bang for your frugal, Trader Joe’s-shopping-ass buck.

But first, let’s clear something up: when anything is labeled “pumpkin” flavored, what they really mean is “pumpkin spice” flavored. But the funny thing is, “pumpkin spice” isn’t even a real thing. It’s like “blue raspberry”–an unnatural flavor that exists only in the junkfoodiverse. “Pumpkin spice” is a bit of a misnomer, as it doesn’t even contain any pumpkin. Secondly “pumpkin spice” flavoring is really just allspice. That’s it. Allspice is composed of cinnamon, nutmeg, and cloves. Boom. I will concede that “allspice flavored cookies” doesn’t have the zip of “PUMPKIN SPICE FLAVORED EVERYTHING!” Okay, now that we got that out of the way.

As I was saying: these Trader Joe’s Pumpkin Joe-Joe’s are really quite delicious. The cookie itself is flavorful, enough so that you could eat it on its own without the filling. It’s also a bit softer, a bit more crumbly than your average sandwich cookie, which I can appreciate (gives it somewhat of a “homemade” vibe). And the filling is actually creamy, as opposed to Oreo’s familiar semi-solid slab of frosting. When you bite into these Joe-Joe’s, the filling squeezes out a bit, giving even more of a homemade feel.

The flavor is tops. From the smell, the second you open the bag, to the first bite, these cookies are pure pumpkin spice (er, sorry, “allspice”). But, surprisingly, there is a bit of earthy, gourdy, vegetal flavoring somewhere in there. It’s not overpowering or gross, but close your eyes and smack your lips a bit, and you’ll be able to spot the pumpkin puree flavor. (Which is an actual ingredient!)

Overall, I’d say if you were going to try one pumpkin spice goody this year, try these. They’re inexpensive and delicious–which are the two most important criteria when it comes to food, for me.

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