If, like most Americans in the mid to late-’80s, you quit your law firm in the city to move to the boonies and open a video store amid the Great VHS Boom, you were probably fairly clueless on the subject and immediately found yourself struck with the most imperative decision of your new business venture: what do you stock your shop with?
You turn to your family for answers: your boy says “Freddy”, whoever that is; your daughter suggests anything with Johnny Depp; your wife offers something classic. All fine suggestions, but what do the people want? At a retail price of $99.95 a piece, video cassettes at the time were too pricey to simply buy blindly. That’s where promotional videos come in. In a pre-Google world, movie distribution companies — wanting to secure some video store shelf space — would send these promotional tapes directly to video store proprietors. Continue reading Horror VHS Promo Videos!